![]() A recent Wired magazine article profiled the Spanish master of molecular gastronomy, whose restaurant elBulli, nestled in the Catalan hills just north of Barcelona, was routinely voted the world’s best by Restaurant magazine (first in 2002, then four years running from 2006–2009 when Adria was arguably at his creative zenith). Take Ferran Adria, widely recognized for many years as the world’s finest chef. ![]() But perhaps more strikingly, each is committed to pursuing the highest levels of design and creativity in a never-ending pursuit for innovation that sets them apart from the rest of their competitors. To begin with, both have an unquenchable drive for hard work, perfection, and high quality in everything they do that has seen them rise to the top of their creative game. However, on closer inspection, they do seem to share certain similarities and traits that have allowed each of them to dominate in their particular professions. Meanwhile, Ford, the influential fashion designer and latterly film director, earns his crust on and around the catwalks of New York, Milan, and Paris. Adria makes his living as a (highly decorated) chef, restaurateur, and consultant in the world of haute gastronomie. Sure, we could talk about the late Steve Jobs and his eminence grise, tech designer Sir Jony Ive, all day long, but looking beyond the oft-told tale of Apple, the names Ferran Adria and Tom Ford sprung to mind.Īdmittedly, these are names not usually banded together in business discussions both work in distinctly separate and volatile industries. Just how do you do creativity? What is the process of creativity? Pondering this the other day, I began to think of examples where an individual’s creative genius has led to tremendous success in business. In the pursuit of breakthrough innovation to stimulate growth, many organizations bang the drum on the need to get more creative. “Our goal is simple objects, objects that you can’t imagine any other way…Get it right, and you become closer and more focused on the object.In the pursuit of breakthrough innovation to stimulate growth, many organizations bang the drum on the need to get more creative. To this day, Ive shapes the company’s vision. When Jobs passed away, the company still found its inspiration in Ive. Kahney writes how Ive was also influential in the design of the iPhone and the iPad. This was a creative throwback to Ive’s early style and vision. Ive also pushed the use of the color white in iPods. Jobs and Ive created the bright-colored, transparent iMac that brought back the company. He formed a close, creative relationship with Jobs. He didn’t find his vision fully expressed until Steve Jobs came back to the company. When Ive went to work for Apple, he kept his design principles strong. He worked for the Tangerine Group that focused on end users like Apple. ![]() Companies and design firms noticed Ive’s early greatness from the phone. He produced over a hundred models for the phone and made small changes each time. The phone shows the work ethic and design style of Ive’s Apple work. He made a minimalist landline phone designed like a white question mark. One of Ive’s early unique works was a telephone that won a prestigious grant. Simplicity made technology more efficient. Ive also found inspiration in the school’s style of minimalism. The school focused on the importance of trial and error, making objects, and technology. “There was something about respecting the work…the idea that actually it was important - and if you didn’t take the time to do it, why should anybody else?” He was impacted by the care of the professor. For example, he took a sculpture class where he observed how the professor cleaned sculptures during critique sessions. Ive worked with other disciplines in design and art. Minimalism and hard work were elements of Ive’s success. Then, he excellently shows how Ive used his education to become a great figure in design. With great research and interviews, Kahney demonstrates the impact of the university on Ive’s development. The college was a practical place to learn about industrial, fashion, consumer, and graphic design. When he went to college, he attended Northumbria University. His father was involved in British education, and he made sure that schools had good design programs. It was his major focus since he was a kid in school. Ive had a big impact on Apple’s vision, and Kahney writes about how his early life shows the blueprint of Apple’s later design. Leander Kahney shows Jony Ive’s vision well in the book Jony Ive: The Genius Behind Apple’s Greatest Products.
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